Anchor text usually gives the user pertinent colorful or contextual information regarding the information at the link’s destination. The anchor text might or might not be related to the actual text of the URL of the link. Anchor text usually gives those who are interested with useful information about the content of the page you’re linking to.
This is the value of anchor text… The search engine find what the page is about. Good anchor text boosts your site’s standing in search engines, especially in Google. If you use “click here” as the language people are going to click on, you’re telling potential visitors they will be reading about the subject “click here”. If you use “Part 2″ as the anchor text, the search engines will categorize the page is discussing “part 2″. You wouldn’t want to be classified highly for “click here” or “Part 2″.
Anchor text backlinks matter so greatly that it’s possible to rank in the top 10 in Google’s search results for a phrase which isn’t mentioned anywhere on the page. Some bloggers have fun using “Google bombing” to get pages appearing highly for humorous phrases. If the phrase is obscure, a small amount of anchor text backlinks will win the phrase a No.1 ranking. If it’s highly competitive, hundreds or thousands of links might be needed.
When seeking webmasters who will place backlinks to your site, i suggest that you provide them with the HTML code ready to cut and paste into their page. That way, you are going to select the anchor text. However, if your site is all about learning Spanish, you will not want to have “learn Spanish” used as the phrase in every link to your site. Such Over-optimizing would create an unnatural pattern.
You can use anchor text in:
• External links – links that point from other websites
• Internal links – links from within your site
• Navigation maps – Links on your primary page
These things are all essential locations and will benefit your site in. Remember that real live humans will read your links as well as search engines, so the words in your anchor text have got to seem right. The reason you are doing this is more visitors and once they come to your site, you want to be “visitor friendly”, because if it is not, they will look for that elsewhere. If you always cater to your users, even when you are trying to get rankings with search engines, you will not regret it.
