How to Design Your Website

Easy Website Design Basics

Mistake #1 - Opening your website with a Flash page

Opening a website with Flash (a mini-movie) can be very cool looking. Website designers and graphic artists love them because they are so pretty and showcases their scientific skill. But Internet surfers can’t stand them since they are searching for information.

A Flash page (which often takes a long time to load) stands between the surfer and the key information she’s looking for — also between your reader and your sales pitch.

When people type keywords into a search engine, they are looking for information. No one types “only show me sites with Flash page introductions.” In fact, if a searcher gets to your site and is greeted with an elaborate Flash presentation, half your visitors will go away from your site before they ever get to your sales presentation. Search engines also hate Flash pages. Search engines are interested in content and in delivering information to searchers.

A Flash page is a big stop sign to both your readers and to search engines.

Mistake #2 - Requiring readers to click a link rather than scroll to finish reading the information or sales presentation.

The award-winning websites want all information on a page to fit on your screen because it looks neater and tighter — more award winning. But it’s easier for readers to scroll than to click a link. (Secret Cash Blueprint)

Scrolling allows readers to hold their finger on a button and scan your headlines and subheads. If something grabs their interest, they can read (without clicking). Clicking and waiting for a new page to load takes time. It’s annoying to a reader. It’s a stopper — kind of like intermission at a long movie or play. If the movie isn’t much good, the Intermission is often when I leave, for good.

The regular time a surfer spends on a Website is about six seconds. Don’t waste time by making your reader click and wait to read. Put the entire article, your entire presentation on one page, although your reader must scroll and scroll and scroll to read everything on the page.

Mistake #3 - Too many graphics, not sufficient attention to copy

Copy sells. Pictures and graphics are supporting exhibits for the copy. The award-winning websites are all graphics-heavy — and beautiful to look at.

Copy sells because copy is needed to provide your readers reasons and compelling arguments for why your readers should buy and buy now. And copy allows you to start structure a relationship with your reader, essential for having any chance of closing a sale. The Bible has no pictures, no photos — just lots of text. And it’s the bestselling book of all time.

The most people is searching for information (text), not graphics or pretty layouts. No one types “beautiful site” as a modifier to keywords describing their topic of interest. Plus, search engines can’t read graphics and so can’t index graphics. And graphics take time to load.

What you want for you site is a nice, clean professional layout that’s almost all text.

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