Many shopping cart systems come with a built in design template that’s usually been tested and has gone through numerous usability tests, however how can you make sure that your target audience can use your shopping cart without tearing their hair out trying to figure it out, the answer is simple, you need to test conversion rates.
By testing the conversion rates of your website you can have a basic percentage figure that will tell you the amount of orders received every hundred visitors to your website, an average conversion rate is 1 percent.
It’s important when choosing a web design company that they understand the basic principles of ecommerce web site design and how a site that’s taking orders differs from a site that’s set up as a marketing piece.
